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Our Beginnings

 My journey into the beauty industry started when my 3 older daughters became teenagers. I have always  striven to provide healthier food choices and reading labels before  purchasing anything is a common practice for me. So, when they   became teenagers and needed   proper skincare, I used the same approach to purchasing skincare as  well. The only difference this time   was that the labels on the skincare products were a lot harder to make sense of. However, as my girls still needed to use skincare, I took upon myself to research into the world of cosmetic ingredients.

Becoming Aware of the Controversy

 This was when I first got to know that besides parabens and SLS (sodium   lauryl sulphate), there was a long list of controversial ingredients, some of   which had already been banned in certain countries. To my alarm, some of   these questionable cosmetic ingredients were still found in many conventional   personal care products. It was around this time that I started dabbling into DIY   skincare recipes. But I quickly found that I was not satisfied with just following   recipes. Gradually, I became aware of the science behind formulating skincare,   and this was the start of my learning journey.

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