Clean Beauty Standards
Accountability:
We adhere to the standards established by Beauty Heroes and Credo Clean Standard, and we avoid ingredients listed under our
‘#SAYNO List’. Transparency:
We provide full disclosure of ingredients used and percentages of natural and certified organic raw ingredients on our product labels.
Education:
We educate our customers on the importance ingredient-consciousness - being aware of what they apply on their skin and hair, as well as being well-informed on how certain ingredients might affect the environment.
Not every substance in our #SAYNO list is illegal and dangerous, but they have all been linked
with health or environmental issues. In accordance with our Clean Beauty Standards, we choose to #SAYNO to these substances, ensuring that our products contain only sustainable alternative ingredients.
- Animal-Derived Ingredients
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Butylated Compounds (BHA/BHT)
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Chelator: Ethylenediaminetetraacetic Acid Tetrasodium (EDTA)
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Cosmetic Preservatives:
- Parabens
- Phenoxyethanol,
- Formaldehyde Releasers (such as quaternium-15, diazolidinyl urea, imidazolidinyl urea, DMDM hydantoin, and 2-bromo-2-nitropopane-1.3 diol, benzene)
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Ethanolamine Compounds (DEA, MEA,TEA and others)
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Mineral Oils (such as petrolatum)
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Silicones (Cyclomethicone, Dimethicone, Cyclopentasiloxane, Cyclotetrasiloxane, Cyclohexasiloxane)
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Sodium Lauryl Sulphate (SLS or any form of sulphate)
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Synthetic Thickeners (carbomer, acrylates and others)
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1-4 Dioxane (SLS, PEG compounds, glycols and chemicals that includes the clauses xynol, ceteareth, oleth and others)
