Clean Beauty Standards

We adhere to the standards established by Beauty Heroes and Credo Clean Standard, and we avoid ingredients listed under our ‘#SAYNO List’. 
We provide full disclosure of ingredients used and percentages of natural and certified organic raw ingredients on our product labels. 
We educate our customers on the importance ingredient-consciousness - being aware of what they apply on their skin and hair, as well as being well-informed on how certain ingredients might affect the environment.
Not every substance in our #SAYNO list is illegal and dangerous, but they have all been linked  with health or environmental issues. In accordance with our Clean Beauty Standards, we choose to #SAYNO to these substances, ensuring that our products contain only sustainable alternative ingredients.
Our #SAYNO List
  • Animal-Derived Ingredients
  • Butylated Compounds (BHA/BHT)
  • Chelator: Ethylenediaminetetraacetic Acid Tetrasodium (EDTA)
  • Cosmetic Preservatives:


- Phenoxyethanol,

- Formaldehyde Releasers (such as quaternium-15, diazolidinyl urea, imidazolidinyl urea, DMDM hydantoin, and 2-bromo-2-nitropopane-1.3 diol, benzene)

  • Ethanolamine Compounds (DEA, MEA,TEA and others)
  • Mineral Oils (such as petrolatum)
  • Silicones (Cyclomethicone, Dimethicone, Cyclopentasiloxane, Cyclotetrasiloxane, Cyclohexasiloxane)
  • Sodium Lauryl Sulphate (SLS or any form of sulphate)
  • Synthetic Thickeners (carbomer, acrylates and others)
  • 1-4 Dioxane (SLS, PEG compounds, glycols and chemicals that includes the clauses xynol, ceteareth, oleth and others)