Clean Beauty Standards
We adhere to the standards established by Beauty Heroes and Credo Clean Standard, and we avoid ingredients listed under our ‘#SAYNO List’.
We provide full disclosure of ingredients used and percentages of natural and certified organic raw ingredients on our product labels.
We educate our customers on the importance ingredient-consciousness - being aware of what they apply on their skin and hair, as well as being well-informed on how certain ingredients might affect the environment.
Not every substance in our #SAYNO list is illegal and dangerous, but they have all been linked
with health or environmental issues. In accordance with our Clean Beauty Standards, we choose to #SAYNO to these substances, ensuring that our products contain only sustainable alternative ingredients.
- Animal-Derived Ingredients
Butylated Compounds (BHA/BHT)
Chelator: Ethylenediaminetetraacetic Acid Tetrasodium (EDTA)
- Formaldehyde Releasers (such as quaternium-15, diazolidinyl urea, imidazolidinyl urea, DMDM hydantoin, and 2-bromo-2-nitropopane-1.3 diol, benzene)
Ethanolamine Compounds (DEA, MEA,TEA and others)
Mineral Oils (such as petrolatum)
Silicones (Cyclomethicone, Dimethicone, Cyclopentasiloxane, Cyclotetrasiloxane, Cyclohexasiloxane)
Sodium Lauryl Sulphate (SLS or any form of sulphate)
Synthetic Thickeners (carbomer, acrylates and others)
1-4 Dioxane (SLS, PEG compounds, glycols and chemicals that includes the clauses xynol, ceteareth, oleth and others)