SAY Clean Beauty Standards

Our Clean Beauty Standards rest on 3 Pillars:

1. Accountability: We adhere to the standards established by Beauty Heroes and Credo Clean Standard, and we avoid ingredients listed under ‘the Dirty Dozen’ (view the list here: https://davidsuzuki.org/queen-of-green/dirty-dozen-cosmetic-chemicals-avoid/).                             
2. Transparency: We provide full disclosure of ingredients used and percentages of natural and certified organic raw ingredients on our product labels. 
3. Education: We educate our customers on the importance of being conscious of what they apply on their skin and hair, as well as being well-informed on how certain ingredients might affect the environment.

 Included below is a list of ingredients that we do not include in our product ranges:

• Petroleum-derived ingredients (e.g. any forms of glycols, petrolatum)
• Mineral Oils
• Silicones (and its derivatives)
• Ethoxylated Ingredients (such as PEGs)
• Talc
• Aluminium
• Sodium Lauryl Sulphate
• Synthetic Fragrances
• Synthetic Thickeners (eg carbomer, acrylates)
• Chelator: Diethanolamine (DEA) and Ethylenediaminetetraacetic Acid Tetrasodium (EDTA)
• GMO Ingredients
• Animal-Derived Ingredients
• Cosmetic Preservatives (e.g. parabens, phenoxyethanol, and formaldehyde donors such as DMDM hydantoin)