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SAY Clean Beauty Standards

Our Clean Beauty Standards rest on 3 Pillars:

  1. Accountability: We adhere to the standards established by Beauty Heroes and Credo Clean Standard, and we avoid ingredients listed under ‘the Dirty Dozen’ (view the list here:                             
  2. Transparency: We provide full disclosure of ingredients used and percentages of natural and certified organic raw ingredients on our product labels. 
  3. Education: We educate our customers on the importance of being conscious of what they apply on their skin and hair, as well as being well-informed on how certain ingredients might affect the environment.

 Included below is a list of ingredients that we do not include in our product ranges:

  • Petroleum-derived ingredients (e.g. any forms of glycols, petrolatum)
  • Mineral Oils
  • Silicones (and its derivatives)
  • Ethoxylated Ingredients (such as PEGs)
  • Talc
  • Aluminium
  • Sodium Lauryl Sulphate
  • Synthetic Fragrances
  • Synthetic Thickeners (eg carbomer, acrylates)
  • Chelator: Diethanolamine (DEA) and Ethylenediaminetetraacetic Acid Tetrasodium (EDTA)
  • GMO Ingredients
  • Animal-Derived Ingredients
  • Cosmetic Preservatives (e.g. parabens, phenoxyethanol, and formaldehyde donors such as DMDM hydantoin)