Well-coordinated teamwork speaks About Us
We love what we do
A small river named Duden flows by their place and supplies it with the necessary regelialia.
Our working process
She packed her seven versalia, put her initial into the belt and made herself on the way.

About our online store
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One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff.
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Our Team
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We work through every aspect at the planning
Our company history and facts
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
Design & development process demonstration
A wonderful serenity has taken possession of my entire soul,like these sweet mornings of spring which I enjoy with my whole heart.


Meet the founder
Irene Chong
Irene is a dedicated and passionate professional with a unique combination of expertise as a former Registered Nurse, Professional Organic Skincare Formulator, and certified Pastiche Skin Therapist. Her goal is to create sustainable clean beauty products, driven by a desire to provide safer skincare alternatives for her teenage daughters. With extensive training in Australia, the UK, and Singapore, she is passionate in creating skincare using greener, sustainable ingredient alternatives to craft safe, effective, ethical and environmentally friendly personal care products, particularly targeting sensitive skin.
As a dedicated professional, Irene brings a wealth of training and qualifications to her role as a skincare expert. She has successfully completed:
- Specialist Diploma in Cosmetic Science (Skincare and Haircare Formulation) (Singapore)
- Certificate in Natural Cosmetic Preservation (UK)
- Member of the Skin Research Institute of Singapore (SRIS)
- Certificate in Cosmetic Stability Testing (UK)
- Member of the Society of Cosmetic Scientists (Singapore)
- Certificate in Anti-Ageing Skincare (UK)
- Affiliate Member of The International Federation of Societies of Cosmetic Chemists (IFSCC)
- Certificate in Chocolate Spa Products (UK)
- Pastiche Skin Diagnostician (NZ)
- Certificate in Facial Masque Therapy (UK)
- Advance Diploma in Organic Cosmetic Science (UK)
- Masterclass: Natural Baby Products (UK)
- Diploma in Organic Cosmetic Science (UK)
- Beginner, Intermediate, and Advance Course (Natural Skincare Formulation) (UK)
- Skin Microbiome and Corneotherapy (Pastiche, NZ)
- Coloured Make-Up Formulation (UK)
- Understanding Pigmentation (Pastiche, NZ)