Meet the founder

Irene Chong

Irene is a dedicated and passionate professional with a unique combination of expertise as a former Registered Nurse, Professional Organic Skincare Formulator, and certified Pastiche Skin Therapist. Her goal is to create sustainable clean beauty products, driven by a desire to provide safer skincare alternatives for her teenage daughters. With extensive training in Australia, the UK, and Singapore, she is passionate in creating skincare using greener, sustainable ingredient alternatives to craft safe, effective, ethical and environmentally friendly personal care products, particularly targeting sensitive skin.

As a dedicated professional, Irene brings a wealth of training and qualifications to her role as a skincare expert. She has successfully completed:

  • Specialist Diploma in Cosmetic Science (Skincare and Haircare Formulation) (Singapore)
  • Certificate in Natural Cosmetic Preservation (UK)
  • Member of the Skin Research Institute of Singapore (SRIS)
  • Certificate in Cosmetic Stability Testing (UK)
  • Member of the Society of Cosmetic Scientists (Singapore)
  • Certificate in Anti-Ageing Skincare (UK)
  • Affiliate Member of The International Federation of Societies of Cosmetic Chemists (IFSCC)
  • Certificate in Chocolate Spa Products (UK)
  • Pastiche Skin Diagnostician (NZ)
  • Certificate in Facial Masque Therapy (UK)
  • Advance Diploma in Organic Cosmetic Science (UK)
  • Masterclass: Natural Baby Products (UK)
  • Diploma in Organic Cosmetic Science (UK)
  • Beginner, Intermediate, and Advance Course (Natural Skincare Formulation) (UK)
  • Skin Microbiome and Corneotherapy (Pastiche, NZ)
  • Coloured Make-Up Formulation (UK)
  • Understanding Pigmentation (Pastiche, NZ)

Our Journey